Do you have an organisation website? I am sure you do because everyone else does. Back in the mid 1990’s any organisation worth their salt decided to build a corporate brochure on the internet because everyone else was doing the same, hence the inevitable rise of the digital design agency. These old websites lacked any focused purpose and all too often were a mix of ubiquitous marketing messages that addressed nothing and no one in particular. Many organisations were stung with huge design costs for what were in truth rather lacklustre web brochures based on old marketing principles that were inordinately difficult for the frustrated organisation to manage alone.
1. Great Websites Requite Time, Effort & Investment
2. Websites Frequently Fail to Understand their Own call to Action
3. Websites Frequently Do Not Understand Who they are Talking To
4. Websites Are Failing to Scale and Render to Multiple Platforms
5. Websites Frequently Lack any Search Engine Optimization Strategy
6. Websites are Frequently Bland, Undistinguished, Lifeless & Dull
7. Websites Frequently Lack Engaging Content
8. Websites are Often Guilty of Trying Too Hard
9. Websites Follow a Formulaic Structure
If you do not know what the website is specifically there to achieve and there is nothing measurable to check success criteria against then there is no way of knowing whether any investment in a website presence is required or is gaining a return.